Because ‘Everyone’ Isn’t a Strategy—Let’s Find Your Real Market

I once believed the world is your market. After all, sales equal money. Money equals business growth. Right?

Why would anyone wish to refine their reach at all?

The truth is, your marketing budget probably lacks the same financing as, say, Pepsi. You’re not about to start advertising during the Super Bowl. You’re just trying to get noticed at this point.

And that is why you need to know who needs your product or service the most.

---

You’re Not Ostracizing—You’re Strategizing

Finding your people, your market, means you understand the needs of the majority that will consume your product or service. Just because you’re gearing your strategies to target their needs does not mean you’re ignoring outliers who purchase your products. It simply means they do not represent your target focal group.

I noticed that smaller brands try to grasp an entire market share without identifying their main target market first. I wanted to help ease the pressure, so I created a free printable just for you!

---

Final Thoughts

I chose SMEs as my target customers. I find they often do not have an MBA and struggle the most.

Who’s your ideal customer? Drop a one-liner about them in the comments below!

Do you think this could save another entrepreneur some serious time and money? Please feel free to like this post and click the share button below. Make their day just a little easier, too!

---

Special Thanks

To every bootstrapping entrepreneur trying to turn clarity into sales, you inspire me daily. Thank you for being a part of my journey, too.

---

Key Search Terms

customer profile worksheet | free customer profile template | ideal customer worksheet | target market printable | define your target audience | small business marketing tool | free business worksheet | printable customer avatar | find your ideal client | solopreneur marketing strategy | niche market worksheet | customer persona template | marketing clarity tool | audience definition worksheet | business strategy printable | advertising strategy